Don't just be another face

Hi again,

By now you should have all of the following:

* A clear target audience in mind.
* A good idea as to what that market wants.
* A unique angle to make your consulting business stand out.

Missing the third item?

No problem!

Coming up with a unique angle isn't always easy, especially
if you're in a competitive market where there are a lot of
coaching programs.

That doesn't mean it's impossible.

A unique angle doesn't have to be outrageously different.

It just has to demonstrate to your audience that you're willing
to go the extra mile. That you're somehow different. That you
aren't teaching exactly the same thing as someone else.

Because here's the one thing a lot of new consultants fail to
realize:

A client who hires you has likely already worked with someone else.

That doesn't mean they've hired a coach or consultant, but what it
does mean is they've likely purchased digital products or physical
products, paid for books and tools in an attempt to teach themselves
everything they need to know.

Then they either realized they couldn't do it alone, or they're too
lazy (or smart!) to want to deal with a difficult learning curve
when they know they can just pick your brain and save themselves
the trouble.

So this is another reason why you need a cool, unique angle that
will help you stand out from the mundane... the stuff they've already
seen and likely paid for.

So today I want you to think about how you can create a unique
module that you haven't personally seen somewhere else. Or, at the
very least, you extend an existing module so it provides extra
coverage.

In other words, you're going to give a fresh perspective and
go the extra mile.

That's all you have to do today.  If you can get this done, you'll
be one step closer to laughing that 6-figure business.

You got this.


Until tomorrow,
Patrick