Building your Online Presence

Hello,

We're going to change directions a bit today
because it's time to get your name out there
and become visible.

Don't worry, it won't take much time to
lay the ground work. :)

One of the easiest ways to land your first client
is to focus on building a list.  Your list is a powerful
sales tool and it helps you better connect with your
target audience.

You can begin building a mailing list by creating a
simple blog that provides valuable information, posts
and articles. 

Demonstrate your commitment to helping your market
while also highlighting your expertise.

A well-crafted blog is one of the most powerful ways of
building a foundation for your consulting business. It serves
as a launchpad and helps connect you with potential clients
without cold calling or hard selling.

Your objective should be to publish 2-3 posts a week that
tackle different problems your customers are facing. 

Don’t be afraid to over-deliver, your content won’t take away
from the potential to land clients.  Most people prefer one-on-one
coaching because they need more help or crave personal guidance. 

If you want to give your blog visitors an easy way to download
your posts and content so they can refer to it later (helping your
brand become memorable), you’ll want to grab a copy of
Post Gopher, available at: https://postgopher.com/

Post Gopher is a Wordpress plugin that lets your visitors
save a copy of your content in PDF format so they can read
it later, or share it with others.

When building your blog, you'll want to add the following
pages:

Bio: Who you are and how you help your market.
This can be as detailed or as short as you wish, but make
sure that you list all possible credentials. If you are
worried about sounding like a bragger, write your bio
in the third person. :)

Contact Page: You can integrate a contact form, post a
link to a support desk in your blog's navigation menu
or just post a direct email address. It doesn't matter,
as long as people can contact you easily and you have an
organized way of keeping track of those emails.

At least 3-4 posts.
This week I want you to focus on writing 3-4 posts about
hot topics in your market. Don't try not sell anything in
this content. The objective is to just to fill your blog
with valuable, high-quality content that helps your
market.

Your blog is going to serve as the face for your business.

It's how most of your clients will get to know you, so you
want to make sure it's professional and that you demonstrate
your commitment to helping your audience in some way.

That's it for now.  That'll keep you busy for a few
days and then when I get in touch again, it'll be to
give you some last-minute tips before you launch that
killer business.

Don't miss it!


Patrick