Hi again!
Yesterday you got into the trenches and started
evaluating possible niche markets. You've launched
your covert operation and begun spying on your future
clients.
I hope you had fun on your mission. ;)
Just to be clear, the work you did yesterday is
some of the important steps you could take in clearly
identifying who your audience is and how you can best
help them.
In other words, it was extremely important work, so
be proud of yourself. You just completed one of the vital
steps in building the foundation for a successful
consulting business.
Because now you should have a good idea as to what most
people in that market need... what they're desperate for help
with and how you're going to serve that need.
Your consultant business relies on one major component:
Providing help to a client so that they can accomplish something.
Whether it's a personal goal, a professional objective, or they
just need a bit of hand-holding along the way, if you want those
clients to spread the word and do the recruiting for you, you need
to make sure they're successful.
At the end of that journey they agree to take with you, you both
need to feel fulfilled. You need to know you helped someone in a
major way, and your client needs to feel their time and money was
well spent.
So, all of this spying you're doing? It will help you become a
better consultant or coach. It will lay the groundwork for how
you can best help them.
So today, I want you to write down a list of 5-6 things that
you've discovered while searching those groups.
What do people ask a lot of questions about?
What are people struggling with?
What level are they at? (Beginner, Intermediate, etc).
The more data you mine, the easier it will be to create a
solid outline for your coaching program. You won't waste your
(or your client's time) on things they don't care about.
You'll be able to create a path from start-to-finish that
your client will be thrilled with.
Do that homework. I promise, you'll thank me for it later.
Until tomorrow,
Patrick
Yesterday you got into the trenches and started
evaluating possible niche markets. You've launched
your covert operation and begun spying on your future
clients.
I hope you had fun on your mission. ;)
Just to be clear, the work you did yesterday is
some of the important steps you could take in clearly
identifying who your audience is and how you can best
help them.
In other words, it was extremely important work, so
be proud of yourself. You just completed one of the vital
steps in building the foundation for a successful
consulting business.
Because now you should have a good idea as to what most
people in that market need... what they're desperate for help
with and how you're going to serve that need.
Your consultant business relies on one major component:
Providing help to a client so that they can accomplish something.
Whether it's a personal goal, a professional objective, or they
just need a bit of hand-holding along the way, if you want those
clients to spread the word and do the recruiting for you, you need
to make sure they're successful.
At the end of that journey they agree to take with you, you both
need to feel fulfilled. You need to know you helped someone in a
major way, and your client needs to feel their time and money was
well spent.
So, all of this spying you're doing? It will help you become a
better consultant or coach. It will lay the groundwork for how
you can best help them.
So today, I want you to write down a list of 5-6 things that
you've discovered while searching those groups.
What do people ask a lot of questions about?
What are people struggling with?
What level are they at? (Beginner, Intermediate, etc).
The more data you mine, the easier it will be to create a
solid outline for your coaching program. You won't waste your
(or your client's time) on things they don't care about.
You'll be able to create a path from start-to-finish that
your client will be thrilled with.
Do that homework. I promise, you'll thank me for it later.
Until tomorrow,
Patrick
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