mardi 28 décembre 2010

Le plan de communication



Ce livre en 3 parties décrit
Partie 1 : comment concevoir le plan de communication
Partie 2 : comment le réaliser :
1) faire un audit,
2) définir des objectifs généraux ( positionner notre netretprise comme une e entreprise, renforcer notre image internationale) puis par cibles image d'entreprise innovante pour les particuliers, dynamisme commercial pour les entreprises , uneentreprise à l'ecoute pour les entreprises publiques,...
3) messages, cibles et moyens
Message par exemple deviens ce que tu es
Cibles : étudiants, cadres et managers RH
Moyens Presse, TV, annuaires, radio, marketing direct, mailings, marketing telephonique,salons, SMS, RP
4) Piloter et suivre le plan
- moyens humains
- moyens financiers
- calendrier


Partie 3 : des plans thématiques par exmple le plan de communication de recrutement

Notre avis : ce guide est bien fait.Il reprend l'essentiel d'un plan de communication media et hors médias .Il s'adresse plutot dans ( cf exemples) aux grands groupes, contrairement au livre de Rioche sur lemarketing direct par exemple plus cible PME et TPE.

jeudi 23 décembre 2010

Marketing direct


Notre avis : un excellent ouvrage sur le sujet avec des exemples chiffrés plausibles. C'est trés rare . Tout est bien décomposé étape par étape, un planning est proposé pour chaque support. Il intégre même le marketing sur mobile et l'outsourcing de taches comme le phoning .

Marketing associations

I have always believed that you should belong only to groups that you get a benefit from. Before joining ask yourself these questions :
- Does the membership play a strategic part of your business?
- Will it be integrated and used enough to justify the expense?
- In other words does it have a clear ROI?

http://www.emarketingassociation.com/
http://www.marketing-perso.net/
http://www.salesleadmgmtassn.com/

http://salesmanagement20.com/
http://salesmanagement.org/about

http://www.closebiz.org
http://yourencore.com/
http://www.mynetworkvalue.com

mardi 21 décembre 2010

Vendre et defendre ses marges



Notre avis : un livre utile pour négocier au mieux avec des acheteurs de plus en plus aguerris.

lundi 20 décembre 2010

Déléguer en toute sérénité

Résumé du livre

Chapitre 1 : comprendre les enjeux de la délégation
Chapitre 2 : Bien préparer sa délégation
Chapitre 3 : Choisir lebon collaborateur
Chapitre 4 : Bien engager sa délégation
L'auteur conseille de définir un planning projet de la délégation avec des actions opérationnelles comme présenter le collaborateur au client, des actions d'accompagnementcomme former le collaborateur et des actions de suivi pour mesurer
les progrés dans le projet

Presentez les objectifs
Replacez toujours la mission dans le cadre plus général de la voaction de l'entreprise. Indiquez les résultats attendus et les enjeux. Il convient d'etre interactif avec votre collaborateur pour prendre en compte ses idées et ses facons de faire.
Faites le point sur les moyens
IL convient aussi de fixer un calendrier :par exemple pour une présentation orale:
le questionnaire d'anlyse des besoins, la préparation ou la recherche , puis la structure de l'intervention, puis les notes puis les supports visuels, ....
Chapitre 5 : Mettre en place une délégation transparente

Chapitre 6 :accompagner son collaborateur jusqu'au bout

Points forts du livre :
- un livre trés bien structuré
- des exercices pour mettre en pratique ce que vous avez appris et avancer dans vos techniques de délégation

Axes de progrés
- plus d'exemples concrets

mardi 14 décembre 2010

lundi 29 novembre 2010

Kevin Nations, The Big Ticket Business Leads Mentor

Lisa Sasevich Converts $30k in Sales Using Kevin Nations Big Ticket Blue...

Protecting Intellectual Property

Protecting your Number One asset

Savoir economiser Marie Paule Dousset



« Longtemps journaliste, MP Dousset écrit désormais des livres pratiques et utiles. Depuis 1995, elle a signé de nombreux titres sur le thème de la consommation et intervient régulièrement à la télévision sur le sujet. Elle poursuit ce travail avec un nouvel ouvrage.

Comment maîtriser ses dépenses ? Comment gérer son budget ? Comment dépenser moins pour consommer mieux ?  Autant de questions pour lesquelles Marie-Paule Dousset propose des solutions concrètes des conseils pratiques, à un moment où le pouvoir d’achat est au centre de nos préoccupations »
Biographie de l'auteur
Après Savoir acheter, paru en 2007, Marie-Paule Dausset poursuit son enquête dans l'univers de la consommation. Elle est aussi l'auteure du Guide des magasins d'usine, du Guide de la vente par correspondance et intervient régulièrement comme expert en consommation a la télévision.


Savoir économiser
envoyé par zoomconso. - L'info video en direct.

vendredi 26 novembre 2010

Getting things done

UN excellent articlesur le sujet

http://www.des-livres-pour-changer-de-vie.fr/getting-things-done-s-organiser-pour-reussir/

jeudi 25 novembre 2010

Networking is a contact sport

Bring your A game to Networking!

How did Joe Sweeney…

…get Bob Costas to come to Milwaukee (in the middle of winter)?
…become the “wingman” to the archbishop of New York City?
…take Brett Favre’s off-the-field income from $65,000 to more than $4 million?

The answer is simple. Networking.

Master networker Joe Sweeney shares his networking secrets from a long and successful career as a business owner, sports agent and executive and investment banking consultant.
His first secret: master networkers are focused on giving, not getting.

With today’s difficult economy and uncertain workplace, networking has never been more important. Sweeney’s simple but effective 5/10/15 networking plan will give you a leg up in the current job market, help you stay employed, or, if you’ve been laid off, find your next job. The cliché that who you know is more important than what you know has never been truer. Sweeney illustrates his insights with dozens of helpful examples from his own life (along with a few fascinating insider sports stories).

With special sections on networking for women and minorities, insights into the usefulness (and handicaps) of social networking sites, how to get (and why you need) a wingman and profiles of other master networkers, Networking Is a Contact Sport is a practical and essential guide for anyone who wants to get ahead in today’s economy.

Internet Marketing and Affiliate Marketing SEO Jeff Johnson

mercredi 24 novembre 2010

Programming Yourself for Success

The Stockdale Paradox for entrepreneurs

Visualize Money

i-Grasshopper loves the beach!

The top 1%

If you want to solve the “Money Problem”
in your life . . . Discover the real reason you haven’t yet achieved the wealth
and success you deserve . . .
And learn to think the way the top 1% of earners in the WORLD do
(people who create wealth and success almost automatically no
matter what’s going on in “the economy”), you need to go watch this
Webinar recording RIGHT NOW while you still can (it’s coming down
FOR GOOD very soon) . . .

http://www.mindmovies.com/johnassaraf/innergame12.php?13164

Here’s what this is all about . . . Last week, John Assaraf held an
astonishing webinar where he revealed shocking new research
on the “Neuroscience of Wealth” and the Inner Game of MONEY . . .
In 90 content packed minutes, John pulled back the curtain
on the subconscious mind and its relationship with wealth
and success . . .
Showed us why how much you make has NOTHING to do
with your IQ (and why being “too smart” may actually hold you back) . . .
Revealed the actual formula your subconscious mind
uses to decide how much wealth and success you
“deserve” in your life . . .
And showed us how to “reprogram” our minds to double or
even TRIPLE our incomes in the next year . . .
http://www.mindmovies.com/johnassaraf/innergame12.php?13164

It was an AMAZING experience . . .
And It’s One I’d Like To Share With You Now . . .
The good news is that John has decided to let you watch, listen to
and experience his full “ Winning Inner Game Of Money” training
webinar even if you weren’t able to make it live last week.
The BAD news is that, due to technical limitations and the
EXTREMELY high demand for this training, John is only
able to leave this video up for a VERY limited time.
I do NOT want you to miss out . . . so it’s imperative that you
click the link below, clear your schedule and watch this
recording as soon as humanly possible.
It’s quite simply the most important thing you can do
for yourself and the people you love.
Go watch this amazing webinar recording
now . . .
http://www.mindmovies.com/johnassaraf/innergame12.php?13164

To Your Wealth And Success
Patrick
P.S. If you dawdle on this you WILL miss out
P.P.S. Here’s just a tiny sample of what
people are saying about this amazing webinar.
DOINGITNOW:  VERY LIFE CHANGING, AND I AM THANKFUL
Jorge Santos, Portugal: I started to listen to John Assaraf
about 10 years ago, and now I gross over 1,000,000.00 €
every year and this year, 2010 should gross nearly
2,000,000.00 € what he says is true, just try it if you got
what it takes you will have success.

EloStone: Thank you John for your powerful
message... I LOVED IT!!! BLESSINGS TO ALL!!

Mdelgadoimages: Strong, positive energy in the presentation!
SkippyMelbourne: Seriously guys...this works! John has
given out awesome information

Lareiki:  Blessings and Love! This was so amazing, I am
going to watch again!

http://www.mindmovies.com/johnassaraf/innergame12.php?13164

Traffic Attraction Formula - Jason Van Orden Gives Two Away For FREE

WATCH THIS before it's pulled

Brendon Burchard just posted an INCREDIBLE webinar
that you can watch without opting-in or anything.

https://burchardgroup.infusionsoft.com/go/eawebinar/mediajd

It's called "10 Secrets of Millionaire Experts and Information
Marketers" and it's dead on.

Since it doesn't cost anything I don't think it will be up for
long so check it out. Here's my outline:

-- Choose Your Topic
-- Choose Your Audience
-- Choose Your Vehicle
-- Campaign
-- How experts earn $1,000,000 (this was fascinating)

Brendon's secrets include:

Secret #2: Dig Deep, Align the Fenceposts (brilliant metaphor)
Secret #5: Focus on Distinction, Excellence and Service
Secret #8: Teach a Little, Charge a Lot

It's impossible to describe how much Brendon covered in
these 90 minutes. Just watch it - trust me.

https://burchardgroup.infusionsoft.com/go/eawebinar/mediajd

The FAQs were awesome, too, including:

#5: What if I'm not a good "marketer" or "salesperson"?
#8: What if I don't have a platform or big list?
#10: What about the economy?

Personally, I think Brendon should cut this webinar up and
charge $197 for it. But whatever - the guy delivers and
that's why people keep following him.

This will take your career to the next level. You should
definitely model it for your business.

Enjoy the webinar!

-- Patrick

samedi 20 novembre 2010

The MAP


My friend Brendon Burchard, who is originally from the
mountains of Montana, has this great saying:

"The time you want the map ... is before you enter the woods."

The lesson is basic:

Before you embark on any journey, know in advance
how to get where you want to go.

Otherwise, you start doing something and then end up
all lost and confused.


That's what happens for most people in the "expert" and
guru space.


They TRY to make money online with their advice or
training, they TRY to get published, or create products,
or get hired as speakers, or get on tv, or start a life or
business coaching practice.

But they fail because they never had the MAP.

Brendon learned this the hard way. But then he got the
map and made $4.6 million in under two years.

Now he's giving people the most comprehensive map
I've ever seen to succeeding as an expert through books,
speeches, seminars, coaching, and online information marketing.

Check it out:

https://burchardgroup.infusionsoft.com/go/ealive/mediajd

Brendon believes the biggest opportunity in the world
right now is to help others with your how-to advice for
improving their life or growing their business.

Perhaps it's time you take a new journey and craft a new
story of yourself as an expert.

This can be part of YOUR STORY:

-- Best-selling books and information products
-- High-paying speaking gigs and super lucrative seminars
-- Big-time coaching clients
-- Recurring online revenue from your advice and content
-- Millions of people inspired by your story and training materials

Here's your MAP:

https://burchardgroup.infusionsoft.com/go/ealive/mediajd

Brendon is offering to hold your hand for 12 months, guide
you to success, and give you over $65,000 of training and
bonuses to get you started.

It's really an unbelievable offer and I couldn't recommend
it more highly.

Look, I don't know what's on your agenda today.

But I DO know it's worth you watching this and getting
your map now versus later.

Pat

PS. Before you try anything else or wander into unknown
territorry in the next few months, get this program. Having
the plan is everything. The urgency right now is that next
week is the holidays, so Brendon will close this thing down
fast. Besides, he'll probably sell out anyway because there's
got to be a limit on this thing.

jeudi 18 novembre 2010

Expert Academy

Brendon Burchard just opened enrollment to Experts Academy!

You have to see this - the $65,000 of training he's giving away
as a bonus will blow your mind:

https://burchardgroup.infusionsoft.com/go/ealive/mediajd

This is the most comprehensive training you could ever find
on how to get paid as an author, speaker, coach, seminar
leader and online information marketer.

YOU can help others with your advice, knowledge and
information. And you can get PAID for it. Brendon shows
you how with Experts Academy.

Over 4,000 people have posted RAVIING comments about
the complimentary videos Brendon has been sending out.

But they have no IDEA how many more secrets, tools and
strategies Brendon has for building an expert empire.

That's why Brendon has become the go-to-guy in the expert
and guru industry. His innovative strategies, checklists and
tools help you start from scratch and position yourself as an
expert, package your knowledge into lucrative programs,
promote your products for recurring income, and partner
with others to get your message out.

He started from nothing and built a $4.6 million expert empire
in just 18 months. He and his clients end up with best-selling
books, high-dollar speaking fees, sold out seminars, a waiting
list of high-end coaching clients, and millions of dollars in
sales online. How?

Now Brendon is teaching you step-by-step how to get started.

Check it out:

https://burchardgroup.infusionsoft.com/go/ealive/mediajd

It's that time in the economy when people are looking for
your advice and information. Why not build a new and
lucrative career right now?

Why not become the expert on your topic of choice and
make a real difference and an income at the same time?

Why not TRUST in your ability to find and create information
that can help people improve their lives and grow their
businesses?

YOU can be the expert.

I know Brendon's program can help you do it. That's why
people like Tony Robbins, John Gray, David Bach, Paula
Abdul, Frank Kern, Jeff Walker, Barbara D'Angeles, and
the top names in the expert space speak on Brendon's
stages and call him for advice -- his information is THAT
good.

Make the choice today to get started. Don't wait another
year to get your information out there in a BIG way and
get paid for it.

I've heard that Brendon's program will be open for only
a very limited window, because it will probably sell out
this weekend and because the holidays are fast approaching.

So go enroll now:

https://burchardgroup.infusionsoft.com/go/ealive/mediajd

Here's to your new expert career,

Patrick

PS. If anything, be sure to watch the video to see how
the "expert" himself shows how he helps people.
It's fascinating. And the $65,000 of bonuses will be
the talk of the industry today anyway.
This message was sent by: Brendon Burchard, , ,  ,

lundi 15 novembre 2010

help is here

Do you ever wonder why *some people* seem to have so much
wealth and success in their lives, while so many others struggle, suffer
and never seem to “get rich” no matter how hard they try?

Honestly, it’s something that’s bothered
me for years.

Personally, I’ve always been astonished and confused by how you can
take two people who seem *so* similar in so many ways . . . wake them
up to the power of manifesting and the Law of Attraction and, a few months
or a year later, have fantastically different results . . .

... one of them having skyrocketed to wealth, power
and success while the other seems to have
made no progress at all.

[Then I watched this new video by John Assaraf,
and suddenly everything made sense . . .]

http://www.mindmovies.com/johnassaraf/innergame.php?13164

You probably already know about John from his amazing work in
“The Secret,” his appearances on Ellen, Larry King, Oprah and
hundreds of television shows around the world . . .

John is one of the biggest experts on the Law of Attraction in the
world and has changed the lives of millions of people.

What you probably don’t know is that John has spent the last year
hard at work researching the “mental side” of money.

See, for his entire adult life (and especially since he transformed himself
from a street kid to a multi-millionaire business success) John has been
deeply interested in NEUROSCIENCE, the inner workings of the mind and
how the “programming” of the mind affects everything from how
you feel when you wake up in the morning to how successful you are
in your love life to how much money you ALLOW YOURSELF to make . . .

And what John discovered during his
intensive research is that . . .

[If you’re not “Rich Yet” it’s not your fault . . .]

http://www.mindmovies.com/johnassaraf/innergame.php?13164

Did you just get a little chill down your spine?I know
I did when I first heard John’s research.

Because what John revealed to me (and what you’re going to learn
in his groundbreaking new video) is that you can not CONSCIOUSLY
choose to attract wealth and success or “get rich.”

In fact, what John discovered is that for MANY people, consciously
“choosing” to get wealthy and successful can actually hold
you back . . .

Why?

Well, it helps if you think of your mind as a computer.

We all know that computers can only do what they’re
PROGRAMMED for . . . you run a piece of software on
your computer and it does EXACTLY that it’s programmed to do.

The only way to change what the computer does is
to go in and rewrite the software or to install a
completely new program.

What John discovered is that so many of us are walking around
with “Bad Software” embedded deep in our subconscious minds.

“Software” that basically forces us to underperform, to be
“poor” in some cases or to hit a “ceiling of success” that we
just can’t seem to break past no matter what we do.

It’s not your fault that you can’t get the success and
wealth you want and deserve. It’s just that your “Software”
(which was “programmed” into your mind a long time
ago, probably when you were a kid) is just out
of date.)

[But Now It’s Time To “Upgrade Your Software”
And Become A Wealthier, More Successful You]

http://www.mindmovies.com/johnassaraf/innergame.php?13164

Here’s what this all about . . .

John has just released an astonishing new video where he
reveals the amazing research he’s been doing on the
“Inner Game Of Money and Success” . . .

And teaches you how to “reprogram” your subconscious to
almost automatically seek out and create amazing levels of
wealth and success in your life.

In fact, John’s research (and the people who he’s shared this
information with so far) has shown that just by making this
TINY change in your mind you can easily . . .

[Double Or Even TRIPLE Your Income In The Next Year . . . ]

http://www.mindmovies.com/johnassaraf/innergame.php?13164

In this short video John reveals . . .

* The myth of being “Money Smart” . . .why IQ has NOTHING to do
with your ability to create wealth and success in your life and
why “Being too smart” can actually hold you back and FORCE you
to struggle far more than you have to.

* How your “internal software” got corrupted in the first place . . . and how
to reprogram the core “Money ideas” you have deep in your mind to make
attracting TRUE wealth and success as simple and natural for
you as breathing is now.

* The “Formula” your subconscious mind uses to decide how much
wealth you “should” have . . . how you got “stuck” at a certain level of
success far below your potential and how to instantly “raise the bar”
deep in your mind to free you to finally attract the life you want.

And so much more than I have room to talk about here.

This video is only going to be available for a few short days, so as
your friend I encourage you to drop whatever it is you’re doing right
now, watch it and take notes.

And be sure to let me know how you were impacted by
what John has to say.

http://www.mindmovies.com/johnassaraf/innergame.php?13164

To your wealth, happiness and success.

Patrick

P.S. You may get somewhat angry at first watching this video as
you realize how your subconscious has held you back for so long.

That’s totally understandable. But you should also feel an amazing level
of freedom as you realize how much easier it’s going to be to get the wealth
and success you’ve wanted for so long from now on.

Watch the video. It’s the most important thing you can do for
yourself today.

http://www.mindmovies.com/johnassaraf/innergame.php?13164

Become an expert By Brendon Bruchard

The roadmap o f Brendon Bruchard


1) Target your customer For instance HR directors
2)  Understand buying decisions and competitors
3) Know customer key value levers 
4) Build a relevant brand


Leading executive search Recruitment of strategic positions


5) Create a program, product or service 

Our specialist approach enables us to fully understand clients’ requirements and identify relevant candidates quickly and accurately. 

6)Build your infrastructure to operate and sell 

7) Build promotions and partners and affiliates 

8) send those promotions and measure results 
9) Do follow up promotions 
10) Fulfill with excellence 
11) Sell deeper : coaching, speaking,...
12) Sell broader : going from career coaching to recruiting to high performance, ...
 

samedi 13 novembre 2010

webinar on becoming a highly-paid expert how experts start out and beat the economy you've got to check this out



My friend Brendon Burchard is hosting a complimentary
webinar called:

"How Experts Start Out, Make Money, Gain Authority
and Beat the Economy."

As you know, Brendon is founder of Experts Academy
and teaches you how to get your advice and knowledge
out there through books, speeches, seminars, coaching,
and online marketing.

You can register for his webinar here:

https://burchardgroup.infusionsoft.com/go/eawebinar/mediajd

Brendon is becoming known as the king of content, and like
his other videos I've been telling you about this webinar
does not sell anything. Brendon just decided to add
more value and answer a lot of questions he's been
receiving about succeeding in today's economy as
an expert.

If you've ever wanted to build a career as an author, speaker,
seminar leader, life/business coach, and online information
marketer, then you've got to train with Brendon.

Brendon went from bankruptcy to $4.6 million in the "guru"
industry in just 18 months. This year he doubled that. This guy
gets RESULTS:

-- Best-selling author, books in 12 countries, 170k ebooks downloaded

-- Spoken onstage with Tony Robbins, Sir Richard Branson,
Dalia Lama, Paula Abdul, Frank Kern, Jeff Walker, CEOS everywhere

-- Seminars pulling 400 people paying $3500-$5000 from 20 countries

-- 100+ coaching clients paying $10,000-$25,000 a year

-- $1.8 million product launch and massive continuity programs

-- #2, #3 and #4 ranked affiliate for some of the largest online marketing
campaigns of the year

Anyway, he's going to share his secrets on his webinar and I think
you should register. He told me only 1500 people can join in.

https://burchardgroup.infusionsoft.com/go/eawebinar/mediajd

Enjoy the webinar!

-- Patrick

jeudi 11 novembre 2010

Michelle PW is Excited about Marketing to Millionaires

Day 5 - Business Mastery 2 | Business Breakthroughs | Tony Robbins | Che...

Steve Wynn The Casino Legend of Las Vegas

Conscious Capitalism | Kim Castle on HLN

Double Sales 12 Ways, by Chet Holmes

Keith Cunningham business skills teacher

Lisa Cherney Speaking Demo

the "Expert Roadmap" and "Home Page ATM" finally... WHAT experts do on their homepage to make money

Brendon Burchard just posted an incredible video on
how experts, advice gurus and information marketers
build their business. He also revealed for the first time
his "Home Page ATM" strategy - something you've GOT
to do on your homepage!

Check it out:

https://burchardgroup.infusionsoft.com/go/ea2/mediajd

I guess this is the first time he's shown the strategy to
the public outside of his $5,000 seminars.

Brendon's last training video got over 1200 comments -
people were flipping out about him giving away this
much free content and training.

I know you'll like it, too, and it's definitely worth the optin.

-- Patrick

PS. Brendon is everywhere right now. Using these
strategies he made $4.6 million in 18 months as an
author, speaker, coach, seminar leader, and online
marketer. We can all get paid more for our advice,
expertise and knowledge. Brendon proves it in
this video:

https://burchardgroup.infusionsoft.com/go/ea2/mediajd

lundi 8 novembre 2010

$4.6 million in his first 18 months?

If you were starting from scratch, and you wanted to
make a million dollars as an author, speaker, coach,
seminar leader or online marketer, what should you
do FIRST?

In other words, if you wanted to become a highly-paid
expert in a matter of months, how do you do it? How
do you package your advice and how-to info for others?

This killer video has the answers:

https://burchardgroup.infusionsoft.com/go/ea/mediajd

You'll learn:

-- How experts and gurus start from scratch and get paid
-- The 11 Ps for positioning as a high-value, high-pay guru
-- The four things you have to DO to make it today
-- 5 expert strategies for making a million-dollars in 12 months

This all sounds high-strung, but the video nails it.

At some point, every "guru" or expert decides they
want to use their life's story or their how-to advice
for helping other people to earn a real income and make
a real difference. This video exemplifies that.

Btw, if you haven't met Brendon Burchard, the guy
who did the video, you should take note.

Brendon went from bankruptcy to $4.6 million in the "guru"
industry in just 18 months. This year he doubled that. This guy
gets RESULTS:

-- Best-selling author, books in 12 countries, 170k ebooks downloaded

-- Spoken onstage with Tony Robbins, Sir Richard Branson,
Dalia Lama, Paula Abdul, Frank Kern, Jeff Walker, CEOS everywhere

-- Seminars pulling 400 people paying $3500-$5000 from 20 countries

-- 100+ coaching clients paying $10,000-$25,000 a year

-- $1.8 million product launch and massive continuity programs

-- #2, #3 and #4 ranked affiliate for some of the largest online marketing
campaigns of the year

What's WAY more impressive is the results he gets for
his students and clients.

You can see why in his video. The guy nails it.

https://burchardgroup.infusionsoft.com/go/ea/mediajd

Enjoy the video. And take notes. Trust me, it's worth the optin.

-- Brendon

Ps. Brendon's video -- especially the expert positioning model
and the million-dollar plan -- are amazing. He says he's taking
questions on the blog, so watch and comment. No wonder
this guy is blowing up. He's sure got cred:
-- Tony Robbins thinks Brendon is "smart"

-- Brian Tracy says Brendon is the "smartest, nicest,
most creative marketers I've ever met"

-- Paula Abdul says he's "captivating, present, magnetic
and awesome"

-- NY-Times best-seller Dr. Daniel Amen "wishes I would
have met him 20 years ago .. it would have put my business
and myself as an expert in hyperspeed"

jeudi 4 novembre 2010

"SHED Your Stuff, Change Your Life" by Julie Morgenstern -- FOX & FRIEND...

Talk Live Video & Vlogging Tips - Breathe & Slow Down

When organizing isn't enough Julie Morgenstern

Morgenstern, a professional organizer with clients like Time Warner, shares advice and anecdotal revamp stories for anyone who ever needed to clean out a drawer, closet or personal planner.

Her guiding principle in fighting clutter, over-scheduling and bad habits is called

SHED: Separate treasures,
Heave the rest,
Embrace identity from within, and
Drive yourself forward.

Morgenstern's chatty advice includes ways to let go, develop a "theme" for your future and "heave" successfully (with lists of places to send stuff). Her theory is that, although one may miss certain possessions or habits, freed-up space will inevitably open unseen vistas, allowing the new you to move forward.

Morgenstern supplies timelines, entire chapters on living in the moment and breaking the mold, as well as quizzes and work sheets.
She also examines, in-depth, typical emotional reactions to shaking free of the old, and encourages small steps toward revolution:

"Don't be so quick to reenact the Boston Tea Party."
Client case studies pose intriguing challenges, from obsessive email checking to good but unfulfilling jobs to an overabundance of shoes and accessories.

jeudi 28 octobre 2010

Formulaire d'inscription

Plus  Your Free Subscription to Our Job Hunting Secrets Eletter
E-mail:
First Name:
 
Your information is 100 % confidential

mercredi 27 octobre 2010

Reussir le redressement de votre entreprise

Il est peu de métiers aussi passionnants que celui de dirigeant d'entreprise. Il en est également peu qui soient aussi difficiles quand la tempête est là. Les meilleures écoles de commerce enseignent rarement ces situations. Or, la première chose dont a besoin le gestionnaire en période de crise, c'est d'une vision et de conseils utiles, pertinents et immédiatement applicables. Ce livre pratique a pour objectif de tendre une main au dirigeant et de lui_ donner tous les conseils nécessaires pour tenir le coup. Non, il n'est pas seul. Des milliers de ses confrères avant lui ont connu les mêmes difficultés. Oui, le redressement est possible et il doit se battre. Pour ses employés, pour cette entreprise dont il est responsable et pour lui-même.
 
Notre expert vous conseille et vous accompagne pas à pas pour : 
  • analyser objectivement la situation, 
  • faire un diagnostic complet et déterminer vos objectifs prioritaires, 
  • gagner de l'oxygène en trésorerie, 
  • décider de la meilleure route à suivre : redresser, vendre ou liquider ? 
  • utiliser tous les outils pour redresser la situation 
  • gérer vos relations avec votre banquier, 
  • définir quels sont les créanciers à régler de façon impérative, 
  • évaluer votre entreprise et trouver un repreneur 
  • développer un plan d'action pour repartir, 
  • savoir vous comporter face au tribunal de commerce et à un administrateur judiciaire 
  • estimer les conséquences personnelles et patrimoniales d'un dépôt de bilan 
  • communiquer avec les partenaires sociaux. 
 
Agrémenté de nombreux témoignages et d'outils pratiques, cet ouvrage s'adresse aussi bien au dirigeant diplômé à la tête de la filiale d'un groupe international qu'à l'autodidacte qui a créé sa PME.

Il est peu de métiers aussi passionnants que celui de dirigeant d'entreprise. Il en est également peu qui soient aussi difficiles quand la tempête est là. Les meilleures écoles de commerce enseignent rarement ces situations. Or, la première chose dont a besoin le gestionnaire en période de crise, c'est d'une vision et de conseils utiles, pertinents et immédiatement applicables. Ce livre pratique a pour objectif de tendre une main au dirigeant et de lui_ donner tous les conseils nécessaires pour tenir le coup. Non, il n'est pas seul. Des milliers de ses confrères avant lui ont connu les mêmes difficultés. Oui, le redressement est possible et il doit se battre. Pour ses employés, pour cette entreprise dont il est responsable et pour lui-même. Notre expert vous conseille et vous accompagne pas à pas pour : analyser objectivement la situation, faire un diagnostic complet et déterminer vos objectifs prioritaires, gagner de l'oxygène en trésorerie, décider de la meilleure route à suivre : redresser, vendre ou liquider ? utiliser tous les outils pour redresser la situation gérer vos relations avec votre banquier, définir quels sont les créanciers à régler de façon impérative, évaluer votre entreprise et trouver un repreneur développer un plan d'action pour repartir, savoir vous comporter face au tribunal de commerce et à un administrateur judiciaire estimer les conséquences personnelles et patrimoniales d'un dépôt de bilan communiquer avec les partenaires sociaux. Agrémenté de nombreux témoignages et d'outils pratiques, cet ouvrage s'adresse aussi bien au dirigeant diplômé à la tête de la filiale d'un groupe international qu'à l'autodidacte qui a créé sa PME.
Biographie de l'auteur
Bertrand de Taisne, ingénieur de formation, est diplômé de l'INSEAD. Il a lui-même créé une PME qui, après un redressement judiciaire, a été liquidée. Il a ensuite fait partie des équipes dirigeantes de plusieurs PME et de grandes entreprises. Il est aujourd'hui un expert reconnu du redressement d'entreprises en difficulté. Son dernier exploit, Sullair Europe, a doublé son chiffre d'affaires, passant de 30 millions en 2003 à 60 millions en 2008.

Biographie de l'auteur

Bertrand de Taisne, ingénieur de formation, est diplômé de l'INSEAD. Il a lui-même créé une PME qui, après un redressement judiciaire, a été liquidée. Il a ensuite fait partie des équipes dirigeantes de plusieurs PME et de grandes entreprises. Il est aujourd'hui un expert reconnu du redressement d'entreprises en difficulté. Son dernier exploit, Sullair Europe, a doublé son chiffre d'affaires, passant de 30 millions en 2003 à 60 millions en 2008.

Secrets of the Millionaire Mind (4 of 6)

Secrets of the Millionaire Mind (3 of 6)

Secrets of the Millionaire Mind (2 of 6)

Secrets of the Millionaire Mind (1 of 6)

mardi 26 octobre 2010

RSA Animate - Drive: The surprising truth about what motivates us

RSA Animate - Drive: The surprising truth about what motivates us

You can't get there alone by Keith Ferrazzi

Hi,
 
In an age when professional success
belongs to the highly networked,
a new blueprint is needed.

His name is Keith Ferrazzi, and he's been called "The Best Networker in the World" by Inc. Magazine.
 
A best-selling author, Keith has combined a career’s worth of street-tested
knowledge with a decade of research to develop a system that works.


IBM, Cisco and AMEX pay Keith $30,000
an hour to teach their execs how to network.

Get His Book Now !
 
To your success,

Patrick Taranto
 
Please read my Affiliate Disclaimer: From time to time,
I will endorse, promote or suggest services and/or products
for sale. My recommendation is ALWAYS based on my belief
that the product and its creator will provide excellent
and valuable information or service based on a review of
that product, my relationship with that person, and /or
previous positive experience with the person or company
whose product I am recommending. I will be compensated
with a referral commission if you decide to purchase any
items from Keith Ferrazzi's company after viewing his
great content. Please always do your OWN due-diligence
before making ANY purchase from ANY company.

lundi 25 octobre 2010

A Beautiful Movie about Choices!

All of us at one time or another have experienced a difficult situation, had setbacks, or dealt with our share of disappointment. Most things that happen to us on a daily basis we can't control and I can honestly say (with conviction) that it is not what happens to us that matters but rather, how we choose to respond.

That is what this 3 minute movie is all about...dealing with the current cards that we are dealt.

I know you'll enjoy its message!

As always, please be sure to share this movie with your friends and family.



Click Here And Watch It Now

Les dix cles de l'efficacité du commercial

Voici la nouvelle édition des 10 clefs de l'efficacité du commercial, qui a reçu le prix du " meilleur livre économique traitant de la fonction commerciale " des Dirigeants Commerciaux d France

Grâce à cet ouvrage méthodique et rigoureux, vous saurez : 

1 comment faire le diagnostic de votre secteur de vente et de votre clientèle
Apercu du marché local 
Qui sont vos clients ?
2. Prevoir les ventes
opportunités /menaces
tendances du marché
dynamisme des clients
concurrence

forces/ faiblesses
effet de notoriété
impact des nouveaux  produits
qualité des relations avec les clients

la liste des clients 
3. maitrises ses objectifs
finalité de l'entreprise
4 stratégies possibles : Hansoff
- produits actuels /marchés actuels
- produits nouveaux ou améliorés /marchés actuels
- produits actuels/marchés nouveaux
- produits nouveaux/marchésnouveaux
Politique commerciale
-offensive
- protection 
Les produits de la politique commerciale :Part de marché/ croisssance
Produits d'appel /produits de prestige
La force de vente





4. Maitriser son organisation
Instruments de suivi des clients
la fiche client
5. Maitriser l'entretien de vente
La préparation de l'entretien
l'exploitation de l'entretien 
6. Maitriser les moyens d'aide à lavente 
le classeur de présentation
Le plan d'argumentation 
la proposition commerciale


7. Les instruments de l'information commerciale 
CRM
8. maitriser son temps
220 jours de travail 1750 heures par an
Eliminer les taches inutiles
Entretiens de vente 20% ou 42 jours

Déplacements : 25% ou 52 jours
Redaction de proposition 12% ou 25jours
Prospection : 5 %ou 10 jours





* quels clients vous devez privilégier
* comment prévoir vos ventes
9 comment organiser votre circuit de visites et comment gérer votre temps
10 s'integrer aux opérations commerciales
* comment tirer parti des nouvelles technologies
11. comment évaluer vous-même vos performances
analyse de la clientele
analyse des commandes
analyse des activités
analyse des compétences
analyse des méthodes





rentabilité


Quatrième de couverture

La collection Efficacité commerciale dirigée par René Moulinier regroupe des ouvrages opérationnels, rédigés par des praticiens ayant l'expérience du terrain, traitant des problèmes de la vente et des équipes de vente. Quel que soit votre métier, votre spécialité et votre expérience, ce livre pratique s'adresse à vous si vous êtes soucieux de vous perfectionner dans la conduite de l'action commerciale pour maîtriser la situation de concurrence amplifiée que crée le nouvel espace européen.

vendredi 15 octobre 2010

Want to create your business ? Loral Langemeier answers your questions on Webinar October 19th

Hi there,

A lot of people are struggling in
the current economy. They are saddled
with more commitments than they can
handle.

Loral Langemeier, America's Money Expert,
is hosting a live webinar on Tuesday,
October 19th.

There's no charge to attend and Loral
will be answering your questions.

Click Here For More Details:

https://liveoutloud.infusionsoft.com/go/ask101910/a544/

Loral wants to help you sort through
this issue and help you understand that
there is a light at the end of the tunnel.

She will guide you through the best
approaches to reducing this burden
and show you that you can eliminate
it in just 5 Steps.

This is timely information!

Register now to participate.

Tuesday, October 19, 2010
5pm Pacific / 8pm Eastern

Click Here to Sign Up for the Webinar:



https://liveoutloud.infusionsoft.com/go/ask101910/a544/

Don't forget to ask your question!

To your success,
Your friend

PS. Are you struggling to become
independent? This is your opportunity
to get help.

Click Here to Ask Your Question Now:


https://liveoutloud.infusionsoft.com/go/ask101910/a544/



----------------------------------------------------------------------------------
Please read my Affiliate Disclaimer: From time to time,
I will endorse, promote or suggest services and/or products
for sale. My recommendation is ALWAYS based on my belief
that the product and its creator will provide excellent
and valuable information or service based on a review of
that product, my relationship with that person, and or
previous positive experience with the person or company
whose product I am recommending. I will be compensated
with a referral commission if you decide to purchase any
items from Live Out Loud's company after viewing Loral's
great content. Please always do your OWN due-diligence
before making ANY purchase from ANY company.
----------------------------------------------------------------------------------

jeudi 14 octobre 2010

Capitalism II

Un jeu video passionant pour les managers  en herbe  :

Deux avis critiques détaillés : 

http://www.gamekult.com/tout/jeux/fiches/J000010841_test.html

http://www.jeuxvideo.com/articles/0000/00001935_test.htm

A Will to Act on Plans to Reach Goal Realization





If you have a will to act on plans then you have the ability to reach goal realization. Action speaks louder than words, since faith without works  is dead. Down through the centuries we can note many characters that made a difference in our history. These people took action to achieve their goals by refusing to sit down and let someone else achieve. Action illustrates strong characteristics of a human being. At what time a person is confident people will take note and are more willing to help you reach your goals.

To help you see results of a person acting out on his intentions we can consider a few historic characters. Martin Luther King Jr. is one man that stood up for what he believed, at the same time this man stood strong, went through struggles and persecutions, yet he still acted out to achieve his goals. Martin started out in school as we all do, arriving at the University Atlanta Lab School, and moving onto Booker. Martin scored high on tests, which sent him to college at fifteen years of age. Born in 1929, Martin graduated with a Sociology degree in hand in the year 1948. Eager to learn, Martin participating in theological seminars, at the same time furthering his education, and throughout his course of action he received president awards. This is the turning point of his thirst to achieve further. As you can see, Mr. King Jr. had a will to achieve. Martin throughout his education won several awards, and finally awarded his degree of bachelors in the Divine. Martin continued his journey in learning as he reached high to achieve his goals.

Martin Luther King Jr. overall took hold of nineteen or more degrees and was finally given the Peace Award, which no other has ever received in the history of peace struggles. This man is a fabulous example of achieving goals.

His goals were obvious. This man wanted people to recognize him as a human being, thus something that should have never been a goal in the first place. That is all men are created equal and no one has the right to judge another man for his color. Martin is outstanding in his own creation, thus making him a true definition of man.

As you can see loads of action took place in Martin Luther King Jr., life. Now ask self, are you willing to put forth this type of effort to achieve? While you may not go through the same struggles Mr. King Jr. went through, you will go through your own struggles. Thus, ask self are you ready to battle to win the race of life.

Still, you need more than action to achieve goals. For instance, a detailed and structured plan will give you power to achieve your goal and put forth the effort to achieve. While you write your goal, you can put action in its place by filling in the partial details of your plans. Thus, fill in the gaps. As you write, you should allow no room for excuses. If you make excuses, you will have many setbacks along the journey to achieving your goal, and possibly miss reaching your goal. 

Still, you want to remember that the best-laid plans fail, therefore keep this in mind as you write down your goals. Leave room for a backup plan to help you recover from setbacks, emergencies and the like. Backups are endorsements that provide encouragement, help, sponsorship, support, and backing. If you have backing, you have a plan.