You Can Negotiate Anything by Herb Cohen (2001-01-01)

Herb Cohen

March 14^th'23

I recently had the opportunity to read "You Can Negotiate Anything" by Herb Cohen. Originally published in 1980, this book has become a classic in the field of negotiation, and it was updated and re-released in 2001 with new material and examples.

Overall, I found this book to be an excellent resource for anyone looking to improve their negotiation skills. The author, Herb Cohen, is a renowned negotiator and consultant who has worked with some of the world's largest corporations and government agencies. He brings his extensive experience and expertise to the table, providing readers with practical advice and strategies for negotiating effectively in any situation.

One of the things I appreciated about this book was its focus on understanding the other party's perspective. Cohen emphasizes the importance of empathy and the ability to see things from the other person's point of view, which is crucial for building rapport and finding common ground. He also stresses the importance of preparation, urging readers to do their research and gather as much information as possible before entering a negotiation.

Another strength of this book is its emphasis on creative problem-solving. Cohen encourages readers to think outside the box and come up with solutions that benefit both parties. He also provides a framework for negotiating, which includes defining objectives, setting priorities, and establishing criteria for success.

However, one potential downside of this book is that some of the examples and anecdotes feel a bit dated. While the fundamental principles of negotiation haven't changed, some of the scenarios and cultural references may not resonate with younger readers. Additionally, the book's writing style can be a bit dry at times, which may make it less engaging for some readers.

Overall, I would recommend "You Can Negotiate Anything" to anyone looking to improve their negotiation skills. The book is full of valuable insights and practical strategies that can be applied to a variety of situations. While some of the material may feel dated, the core principles of effective negotiation are still relevant today, and Herb Cohen's expertise and experience make this book a valuable resource for anyone looking to improve their negotiation skills.

Here's the link of You Can Negotiate Anything by Herb Cohen (2001-01-01)        You Can Negotiate Anything: The World's Best Negotiator Tells You How To Get What You Want: Cohen, Herb: 9780553281095: Amazon.com: Books