The emyth revisited

In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.

He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Michael E. Gerber is the legend behind the E-Myth series of books, which includes The E-Myth Revisited, E-Myth Mastery, The E-Myth Manager, The E-Myth Physician, The E-Myth Contractor, and The E-Myth Enterprise. Collectively his books have sold millions of copies worldwide. Michael is also highly sought after as a speaker and consultant. He lives in Carlsbad, California.



Our review :
This book is phenomenal.It is written by a poet with a deep knowledge of businesses, a very rare combination.



It teaches you how to have your business evolving from infancy to adolescence and then beyond your comfort zone to gain maturity . Then it entices you to work on the business and not in the business.
Eventually, it teaches you how to build a small business that works !This is the main part .
"Building the Prootype of your business, is a continuous process, a business development process. Its foundation is 3 distinct activities :Innovation, Quantification and Orchestration."
Then, you have to imagine you present your business to a potential buyer . And it is a perfectly organized model  .
It has
1. primary aim
2. Strategic Objective
3. Organizational Strategy 
4.Management Strategy
5.People Strategy
6.Marketing Strategy
7Systems Strategy
It even gives you a vey powerful Selling system
It has a structure ( what you say) and a substance ( how you say it ).
The structure is made of scripts for :
Appointment presentation

Need Analysis presentation
Solution Presentation

Then you need a scoreboard
1. calls made
2. prospects reached
3.appointments scheduled
4. Appointments confirmed
5.appointments held
6.Need analysis presentation scheduled
7.Need analysis confirmed
8. Need analysis completed
9.Solutions Presentations scheduled
10. Solution presentations Confirmed
11.Solutions presentations completed
12Solutions Sold
13. average dollarValue

Buy it now from France !






Or buy it now from US