Artificial Intelligence In Digital Marketing

Dear Friend,

Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.

This is what allows a business to be resilient and to thrive in a changing environment.

Digital marketing is no different.

It’s affecting the way that SEO works, the tools and software we use, and the way that ads are displayed.

The digital marketing singularity is just around the corner.



The Mistake That Some Big
Businesses Make Is To Assume
That They’re Too Big To Fail And
To Coast Along As They Are.
As digital marketers, that means thinking about things that could impact on the face of marketing.

Artificial Intelligence (AI) and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even.

And a lot of this stuff isn’t just speculation: it’s happening right now.

Here’s where my advice for you comes in.

Artificial Intelligence In Digital Marketing
With My Advice…
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You will create endless amounts of content in a second.
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INTRODUCING…

Artificial Intelligence In Digital Marketing
How Artificial Intelligence Will Transform Digital Marketing – And How
to be Ready
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What Is AI And Machine Learning?
Google As An AI-First Company
Preparing For Semantic Search
Big Data
Computer Vision
Advertising
Email Marketing
Chatbots
Developing Your AI Skills – Using SQL
How To Future Proof Your Marketing
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Thinking
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You want to be ready for the future of the industry.
You want to know the different types of AI and machine learning in the context of digital marketing.
Does This Sound Like Exactly What You Need? But maybe your question is:
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[How to Start an Online Coaching Business] Are you ready for this?

Hi,
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To Your Online Coaching Business Success!

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Frequently Asked Questions
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Consulting advice

Hey there!

Over the last few days we've talked about the
different ways you can analyze your market, come
up with a unique angle and position your consulting
business so that it's destined for success.

Today is our final email in this series, and so I
want to leave you with a few final tips and strategies
that I hope will help you launch your business and
land that first client.

Let's start with writing your pitch.

When it comes time to launching your coaching business,
you're going to have to get used to selling yourself
and pitching your offer so that it appeals to the
right audience.

Your credentials, your personal experiences and successes
and everything that makes you a great coach will all
play a huge role in securing those clients.

You need to be comfortable highlighting the many reasons
why people should come to you for help and how you can
help them accomplish their goals.

You also need to remember to highlight what's in it for
them. After all, that's the only reason people will be
willing to pay you for help: they expect results!

One way you can launch your consulting business while
reassuring clients that you have the information and
help they need is by offering a free trial session.

Limit this session to 20-30 minutes. Provide them with
an initial free Skype call, or if you want to automate things,
consider creating a private Webinar that people have to
register for in order to gain access to the content.

If you decide on the free trial session strategy, you'll
want to make it so people feel they have to apply.

This makes them feel as though when you accept them, they've
accomplished something, passed a test, and are special.

I know it sounds silly, but exclusivity and being approved
after applying for something helps to get people excited.

It also will help encourage them to sign on for the full
coaching program out of fear that if they don't act quickly,
someone else who was approved will take their spot.

During the initial session you'll ask them for an outline
as to what they need help with.  You'll then provide some
basic information that outlines the key steps needed for
them to achieve success.

This session isn't about solving their problems. It's
designed to demonstrate to them that you know how to help
them get to where they want to be.  That's key.

Don't give too much away!

That's why it's important to limit sessions to 30 minutes
or less. You don't want to spend too much time catering
to people who may never sign on. At the same time, you
want to have an opportunity to show them that you know
what you're talking about and that you can truly help
them.

Make sense?

This single strategy has been used by countless coaches
and consultants who want to qualify their clients without
forcing them to commit right away.

So give it a try!

I hope this email series has helped you in some way
and I wish you the very best with building your coaching
business.

All my best,

Patrick

P.S.   I'm here to help. :) If you want to get my report on consulting wizardry for 7 USD , just send an email to info@adequatis.com and put in the subject line consulting wizardry order

Survey and profit

Hello,

Today's email is all about how you can take
feedback from Facebook groups you're a member of,
your own social media following or even your email
lists in order to put the finishing touches on
your consultation business before you launch.

This isn't about pitching to your followers. You're
just gathering a bit more information before you
launch your business.

The idea is to survey their wants and needs and
to also test the waters so you can determine
overall interest in a coaching program.

You do this before you launch so that you don't
waste any time planning out every angle of your
coaching program only to find out that you failed
to hit the key points your audience will be most
interested in (and willing to pay for!)

Craft an email, Facebook or social media post
that leads them to a survey form. Keep it simple!

You don't want it to be too lengthy because no
one is going to spend too much time filling out
fields and providing an abundance of information.

Besides, you don't need that.

What you're looking for is to ask 4-5 main questions.

These should be questions relating to the modules
you plan to create, or the lesson plans you want
to hand out to clients.

So ask things like:

If you could get help with one thing in your business,
what would it be?

If someone was willing to share one powerful strategy
that would help you make more money, what would you
want them to focus on?

What are you struggling with in your business?

Questions like that will help you form the basis of
your coaching program while keeping things on the
right track.

Or, if you plan to launch a personal-based coaching
program, ask them similar questions but tailor it towards
identifying their personal fears, weaknesses or what they
need help with the most.

The answers to your questions will be invaluable to you.

They will tell you exactly what you need to focus on
and quite often, they can help you come up with a unique
angle for your coaching business.

If you aren't interested in sending people to a survey
form, you can shoot them off an email or write the post
in your facebook groups and allow people to respond
publicly.  Just keep in mind that some people are
private and may not want to share this information with
the world.

Tomorrow is our final email, so I'll leave you with
some final tips and strategies so that you're ready
to launch your consulting business.


Until then,
Patrick 

Building your Online Presence

Hello,

We're going to change directions a bit today
because it's time to get your name out there
and become visible.

Don't worry, it won't take much time to
lay the ground work. :)

One of the easiest ways to land your first client
is to focus on building a list.  Your list is a powerful
sales tool and it helps you better connect with your
target audience.

You can begin building a mailing list by creating a
simple blog that provides valuable information, posts
and articles. 

Demonstrate your commitment to helping your market
while also highlighting your expertise.

A well-crafted blog is one of the most powerful ways of
building a foundation for your consulting business. It serves
as a launchpad and helps connect you with potential clients
without cold calling or hard selling.

Your objective should be to publish 2-3 posts a week that
tackle different problems your customers are facing. 

Don’t be afraid to over-deliver, your content won’t take away
from the potential to land clients.  Most people prefer one-on-one
coaching because they need more help or crave personal guidance. 

If you want to give your blog visitors an easy way to download
your posts and content so they can refer to it later (helping your
brand become memorable), you’ll want to grab a copy of
Post Gopher, available at: https://postgopher.com/

Post Gopher is a Wordpress plugin that lets your visitors
save a copy of your content in PDF format so they can read
it later, or share it with others.

When building your blog, you'll want to add the following
pages:

Bio: Who you are and how you help your market.
This can be as detailed or as short as you wish, but make
sure that you list all possible credentials. If you are
worried about sounding like a bragger, write your bio
in the third person. :)

Contact Page: You can integrate a contact form, post a
link to a support desk in your blog's navigation menu
or just post a direct email address. It doesn't matter,
as long as people can contact you easily and you have an
organized way of keeping track of those emails.

At least 3-4 posts.
This week I want you to focus on writing 3-4 posts about
hot topics in your market. Don't try not sell anything in
this content. The objective is to just to fill your blog
with valuable, high-quality content that helps your
market.

Your blog is going to serve as the face for your business.

It's how most of your clients will get to know you, so you
want to make sure it's professional and that you demonstrate
your commitment to helping your audience in some way.

That's it for now.  That'll keep you busy for a few
days and then when I get in touch again, it'll be to
give you some last-minute tips before you launch that
killer business.

Don't miss it!


Patrick