How to close deals

People buy for emotional reasons but they justify it by logic

Examples : Apple, Ferrari,Swatch,Rolex,...

What's in it for me ?
Talk the same language of your clients.
What are their words ?
What does they mean to them?
Why is it important to you  ?



People want what it is scarce

Scarce candidates

Give people free gifts : Indicate Good jobboards.

They would like to give you back
Give social proof of your abilities

Beware of your non verbal communications

Alternate excitement and boredom avoidance
Start high for instance ask for exclusivity  and one hire out of 3 candidates
Underpromise and overdeliver
Appreciate your clients