mercredi 29 septembre 2010

The sales machine

Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the 12 essential skill areas that make the big difference.

The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve—sales, marketing, management, and more.

The 12 key strategies are :

Time Management
Regular training
Effective meetings
Becoming a brillant strategist : sell more, sell better,build brand loyalty, establish expertise
Hiring superstars
Getting the best buyers
7 musts ofmarketing : advertising, direct mail, corporate literature, PR, personal contact, market education,internet
Compeling visuals
Target dream clients 100
Sales skills
Client bonding skills
Systems




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